The Real Offer, Not A Vague One
Products, prices and terms come from your own pages and price list, so the email promises what you actually offer. Estimated prices never appear.
Open workspaceWebsite to email campaign
Turn Your Website Into An Email Campaign
Your website already holds what a good email needs: what you sell, what it costs and why it's worth it. Tell Obbo what the campaign is for, and it turns those pages into a short campaign written separately for each kind of customer.
Written from your own pagesA version for each type of customerReady to paste into your email tool
Why start from your website
Your Best Email Copy Is Already Published
The hard part of an email is getting the details right. Those details are already on your site.Different Customers, Different Emails
A first-time buyer and a loyal customer need different reasons to act. Each email in the campaign is written for one of them.
Start From Something You Already Made
Already have a page or a podcast episode in Obbo? Turn it into a campaign, and the emails are written from that piece first.
What you get
What's In Each Email
Every email in the campaign is written for one type of customer and checked before you see it.Up To Four Readers
Obbo suggests who the campaign is for, such as new customers or past buyers, and writes one email for each. You can rename any of them.
A Subject And Preview For Each
Each email gets its own subject line and the preview text that shows beside it in the inbox.
Blocks Made For The Inbox
A heading, short text, a photo, key figures, a callout and a button: the parts that read well in an email.
Your Real Photos
Photos from your website and your library, placed where they help the reader.
Checked Against Your Sources
Each statement is checked against your website and documents. Anything they don't support is rewritten or taken out of the email that holds it.
Notes On What To Double-Check
When your material gives one thing two ways, such as two pages with different prices, Obbo uses one and leaves you a short note about the other.
How it works
From Website To Campaign In Four Steps
You describe the campaign. Obbo does the reading and the writing.Say what it's for
Type a sentence, like a spring offer for past customers or a welcome for new ones.
Check the plan
Obbo plans who each email is for and what it covers, and asks up to three questions when your answer would change the plan.
Review the emails
Edit any subject, sentence or photo by hand, or tell Obbo what to change.
Send it your way
Paste it into Gmail or Apple Mail, open it as an Outlook draft, or copy it into Mailchimp, Klaviyo, HubSpot or Constant Contact.
Popular uses